SS2 Commerce 1st Term Lesson Note and Scheme of Work by Week
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Advertising
SUB TOPICS:
A. Meaning of advertising
B. Features of advertising
C. Roles of advertising in business
D. Types of adveritising e.g informative adveritising
E. Methods of advertising
F. Advertising media: print, electronic, etc, with their various examples
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INSTRUCTIONAL OBJECTIVES: At the end of the lesson, learners should be able to:
1 Define advertising.
2 State the features of advertising.
3 Narrate the roles of advertising in business.
4 Discuss the various types of advertising.
5 Mention and explain the methods of advertising.
6 Mention the means of advertising under each media.
Advertising (CONT'D)
INSTRUCTIONAL OBJECTIVES: At the end of the lesson, learners should be able to:
Discuss each means of advertisement and also explain the merits and demerits of the following:
-cinema
-television
-newspaper/journal/magazine advertising
-radio
-catalogue
-posters/handbills
-free sample
-window dresing
-billboard
-trade fairs
-exhibitions
Advertising (CONT'D)
SUB TOPICS:
A. Advertising agencies
B. Factors that determine success in advertising
C. Functions of sales promotion in advertising
D. Consumer protection in advertising
INSTRUCTIONAL OBJECTIVES: At the end of the lesson, learners should be able to:
1 Discuss the functions of advertising agencies.
2 State the factors that make an advertisement a success.
3 State how sales promotion brings about effective advertisement.
4 State reasons why consumers need protection in advertising.
Career Opportunities in Commerce
SUB TOPICS:
A. Types of occupation
B. Career opportunities
C. Requirements for each career
INSTRUCTIONAL OBJECTIVES: At the end of the lesson, learners should be able to:
1 Define career opportunity.
2 Identify and explain various career opportunities available to them.
3 List the various subjects expected of each career.
4 Mention at least four career opportunities available in commercial department.
5 Name at least two compulsory subjects that cut across all departments.
Cooperative Society
SUB TOPICS:
A. Meaning, characteristics, and history
B. Advantages, disadvantages and problems of cooperative societies
C. Types of cooperative societies
D. Aims, sources of fund, and services rendered by credit and thrift cooperative society to their members
INSTRUCTIONAL OBJECTIVES: At the end of the lesson, learners should be able to:
1 Define cooperative society.
2 State the characteristics of cooperative society.
3 List the advantages and disadvantages of cooperative society.
4 Briefly discuss the various types of cooperative societies.
5 Mention the aims, sources of fund, and services rendered by credit and thrift cooperative society.
6 Identify the problems of cooperative society.
Limited Liability Company
SUB TOPICS:
A. Meaning, types of companies, and features of limited liability companies
B. Types, similarities and differences between private and public limited companies
C. Formation of a limited liability company
D. Sources of fund for public and private limited companies
INSTRUCTIONAL OBJECTIVES: At the end of the lesson, learners should be able to:
1 Define limited companies.
2 Mention the types of companies.
3 State the features of limited companyies.
4 List the similarities and differences between private and public limited companies.
5 Identify and discuss the stages in forming limited companies.
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Limited Liability Company (CONT'D)
SUB TOPICS:
A. Stock and debentures
B. Kinds of debentures and rights of debentures holders
C. Mergers, forms and reasons for mergers
D. Liquidation and forms of liquidation
INSTRUCTIONAL OBJECTIVES: At the end of the lesson, learners should be able to:
1 Explain the meaning of stock.
2 Mention kinds of debenture and rights of a debenture holder.
3 Define merger and state reasons for merger.
4 Explain liquidation and its various forms.
Trade Association
SUB TOPICS:
A. Trade association versus cartel
B. Chambers of commerce and trust
C. Manufacturing association and consortium
D. Holding company, price rings and syndicate
INSTRUCTIONAL OBJECTIVES: At the end of the lesson, learners should be able to:
1 Discuss trade association, its functions and cartel.
2 Explain chamber of commerce and trust.
3 Describe manufacturing association and consortium.
4 Mention other forms of industrial combination.
Transportation
Explain five roles of transport to businessmen. (Source: Ref WAEC 2003, Q6a)
The roles of transport to business men are:
(1)It transfers goods from one part of the world to another.
(2) It also helps to develop direct trading between manufactures and retailers.
(3) Transport helps the development of many industries.
(4) It leads to market expansion.
(5) It adds value to products.
(6) Transport offers employment opportunity.
(7) Transport moves people to and from work.
(Ana Arm Technologies)
Advertising
Career Opportunities in Commerce
Cooperative Society
Limited Liability Company
Trade Association
Online Quiz
Reference Textbooks
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