Announcement for Students in:
SS 1, SS 2 & SS 3, 2nd Term

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Week 1:  

Marketing Environmental Factors

SUB TOPICS:
A. Meaning of marketing environment
B. Factors affecting marketing environment

LEARNING OBJECTIVES: At the end of the lesson, learners should be able to:
1 State the meaning of marketing environment.
2 Differentiate between the factors that affect market environment.
3 ETC

Week 2:  

Marketing Environmental Factors (CONT'D)

SUB TOPICS:
A. Meaning of marketing environment
B. Factors affecting marketing environment

LEARNING OBJECTIVES: At the end of the lesson, learners should be able to:
1 State the meaning of marketing environment.
2 Differentiate between the factors that affect market environment.
3 ETC

Week 3:  

Market Operations

SUB TOPICS:
A. Types of market operations
B. Actions before marketing

LEARNING OBJECTIVES: At the end of the lesson, learners should be able to:
1 Explain what markets do.
2 State variuos actions before marketing.
3 ETC

Week 4:  

Organizational Charts and Organogram

SUB TOPICS:
A. Organizational charts
B. Roles of marketing in the society

LEARNING OBJECTIVES: At the end of the lesson, learners should be able to:
1 Explain organizational charts or organogram.
2 List roles of marketing and organizational charts.
3 ETC

Week 5:  

Typical Departments in an Organization

SUB TOPICS:
A. Functions of departments in an organizations

LEARNING OBJECTIVES: At the end of the lesson, learners should be able to:
1 Identify different departments in an organisation.
2 Explain the functions of each department in an organization.
3 ETC

Week 6:  

Types of Market

SUB TOPICS:
A. Meaning of market
B. Types of market

LEARNING OBJECTIVES: At the end of the lesson, learners should be able to:
1 State the meaning of market.
2 List and explain types of market.
3 ETC

Week 7:  

Mid Term Revision and Test for SS1 Marketing 2nd Term

Week 8:  

Consumer Behaviour

SUB TOPICS:
A. Definition of consumer behaviour
B. Factors influencing consumer behaviour

LEARNING OBJECTIVES: At the end of the lesson, learners should be able to:
1 Define consumer behaviour.
2 Mention and explain the factors influencing consumer behaviour.
3 ETC

Week 9:  

Consumer Decision Process

SUB TOPICS:
A. Stages in consumer decision process

LEARNING OBJECTIVES: At the end of the lesson, learners should be able to:
1 List and explain the stages involved in consumer decision process.

Week 10:  

Organizational Buying Behaviour

SUB TOPICS:
A. Model of organizational buying behaviour

LEARNING OBJECTIVES: At the end of the lesson, learners should be able to:
1 Explain organizational buying behaviour.
2 Discuss the model of organizational buying behaviour.
3 ETC

Week 11:  

Online Quiz

Work in Progress. Please check back

Google Classrooms & Reference Textbooks

Other Classes are Listed Below
for Marketing
SS 1 SS 2 SS 3
1st 2nd 3rd 1st 2nd 3rd 1st 2nd 3rd

Scheme of Work by Topic for:
SS1 Marketing 2nd Term
(Ana Arm Technologies)
Marketing Environmental Factors
Market Operations
Organizational Charts and Organogram
Typical Departments in an Organization
Types of Market
Types of Organizational Market
Consumer Behaviour
Consumer Decision Process
Organizational Buying Behaviour
Marketing Planning Process and Research
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