SS1 Marketing 2nd Term Lesson Note
Marketing Environmental Factors
SUB TOPICS:
A. Meaning of marketing environment
B. Factors affecting marketing environment
LEARNING OBJECTIVES: At the end of the lesson, learners should be able to:
1 State the meaning of marketing environment.
2 Differentiate between the factors that affect market environment.
3 ETC
First Semester to get started.
Marketing Environmental Factors (CONT'D)
SUB TOPICS:
A. Meaning of marketing environment
B. Factors affecting marketing environment
LEARNING OBJECTIVES: At the end of the lesson, learners should be able to:
1 State the meaning of marketing environment.
2 Differentiate between the factors that affect market environment.
3 ETC
Market Operations
SUB TOPICS:
A. Types of market operations
B. Actions before marketing
LEARNING OBJECTIVES: At the end of the lesson, learners should be able to:
1 Explain what markets do.
2 State variuos actions before marketing.
3 ETC
Organizational Charts and Organogram
SUB TOPICS:
A. Organizational charts
B. Roles of marketing in the society
LEARNING OBJECTIVES: At the end of the lesson, learners should be able to:
1 Explain organizational charts or organogram.
2 List roles of marketing and organizational charts.
3 ETC
Typical Departments in an Organization
SUB TOPICS:
A. Functions of departments in an organizations
LEARNING OBJECTIVES: At the end of the lesson, learners should be able to:
1 Identify different departments in an organisation.
2 Explain the functions of each department in an organization.
3 ETC
Types of Market
SUB TOPICS:
A. Meaning of market
B. Types of market
LEARNING OBJECTIVES: At the end of the lesson, learners should be able to:
1 State the meaning of market.
2 List and explain types of market.
3 ETC
Mid Term Revision and Test for SS1 Marketing 2nd Term
You can't take the Online Quiz on a Desktop.
Consumer Behaviour
SUB TOPICS:
A. Definition of consumer behaviour
B. Factors influencing consumer behaviour
LEARNING OBJECTIVES: At the end of the lesson, learners should be able to:
1 Define consumer behaviour.
2 Mention and explain the factors influencing consumer behaviour.
3 ETC
Consumer Decision Process
SUB TOPICS:
A. Stages in consumer decision process
LEARNING OBJECTIVES: At the end of the lesson, learners should be able to:
1 List and explain the stages involved in consumer decision process.
Organizational Buying Behaviour
SUB TOPICS:
A. Model of organizational buying behaviour
LEARNING OBJECTIVES: At the end of the lesson, learners should be able to:
1 Explain organizational buying behaviour.
2 Discuss the model of organizational buying behaviour.
3 ETC
Evaluation and Online Quiz
Google Classrooms & Reference Textbooks
(Ana Arm Technologies)
Marketing Environmental Factors
Market Operations
Organizational Charts and Organogram
Typical Departments in an Organization
Types of Market
Types of Organizational Market
Consumer Behaviour
Consumer Decision Process
Organizational Buying Behaviour
Marketing Planning Process and Research
Online Quiz
Reference Textbooks
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