Marketing is a social science subject SS2 students are required to offer in first term. The Unit of Instruction for SS2 Marketing 1st Term is carefully developed from the Scheme of Work, which in turn is, based on NERDC current curriculum and SSCE syllabus.
Transportation, Warehousing, Structures for the Sales of Goods, Market Unions for the Sales of Goods, Roles of Facilitators, ETC
SUB TOPICS:
A. Meaning and importance of transportation
B. Mode and choice of transportation
C. Documents used in transportation in marketing
LEARNING OBJECTIVES: At the end of the lesson, learners should be able to:
1 Explain the meaning of transportation in marketing.
2 Highlight the importance of transportation in marketing.
3 List and discuss the major modes of transportation.
4 State the factors that affect the choice and documents used in transportation.
5 ETC
SUB TOPICS:
A. Meaning and functions of warehousing
B. Types of warehousing
C. Activities of warehousing
LEARNING OBJECTIVES: At the end of the lesson, learners should be able to:
1 Explain warehousing.
2 State the functions of warehousing.
3 List and enumerate the activities in warehousing.
4 Highlight types of warehousing.
SUB TOPICS:
A. Primary and secondary products
B. Structure for marketing primary and secondary products
LEARNING OBJECTIVES: At the end of the lesson, learners should be able to:
1 Explain primary and secondary products.
2 Give examples of primary products, e.g. yam tubers, fresh tomatoes, etc.
3 List examples of Secondary products, e.g. shoes, sugar, bread, etc.
4 Identify the structures for marketing primary and secondary products.
SUB TOPICS:
A. Market union involvements
LEARNING OBJECTIVES: At the end of the lesson, learners should be able to:
1 State and explain market union involvement in the local market.
2 List the roles of market union in marketing primary and secondary product.
SUB TOPICS:
A. Meaning of facilitators
B. Roles of facilitators
LEARNING OBJECTIVES: At the end of the lesson, learners should be able to:
1 Explain the meaning of facilitators.
2 Describe the roles of facilities in marketing agricultural products.
SUB TOPICS:
A. Roles of facilitators in food processing industry
LEARNING OBJECTIVES: At the end of the lesson, learners should be able to:
1 Describe the role of facilitators in food processing industry.
SUB TOPICS:
A. Roles of facilitators in banks
B. Roles of facilitators in co-operative societies
LEARNING OBJECTIVES: At the end of the lesson, learners should be able to:
1 Describe the roles of facilitators in banks and co-operative societies.
SUB TOPICS:
A. Role of facilitators in micro-finance companies
LEARNING OBJECTIVES: At the end of the lesson, learners should be able to:
1 Describe the roles of facilitators in micro-finance companies.
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