Marketing is a social science subject SS3 students are required to study in first term. The Unit of Instruction for SS3 Marketing 1st Term is carefully developed from the Scheme of Work, which in turn is, based on NERDC current curriculum and SSCE syllabus.
International Marketing, Organising for International Marketing, Regulations Guiding International Marketing, Use of ICT in International Marketing, Electronic Marketing, etc
SUB TOPICS:
A. Meaning, importance and reasons for international marketing
LEARNING OBJECTIVES: At the end of the lesson, learners should be able to:
1 Explain international marketing.
2 Identify reasons for international marketing.
3 Highlight the importance of international marketing.
SUB TOPICS:
A. International trade system
B. Marketing decision
C. Reasons for international trade and marketing decision
LEARNING OBJECTIVES: At the end of the lesson, learners should be able to:
1 Explain international trade system and marketing decisions.
2 List reasons for international marketing.
SUB TOPICS:
A. Features of international marketing
B. Strategies of entering international marketing
LEARNING OBJECTIVES: At the end of the lesson, learners should be able to:
1 Identify the features of international marketing.
2 Highlight strategies required for international marketing.
SUB TOPICS:
A. Approaches to entering international marketing
B. Adaptation of marketing plan for international marketing
LEARNING OBJECTIVES: At the end of the lesson, learners should be able to:
1 Describe the approaches to entering international marketing.
2 Give reasons for adapting marketing plans to international marketing.
SUB TOPICS:
A. Guiding rules and regulations
LEARNING OBJECTIVES: At the end of the lesson, learners should be able to:
1 Explain rules and regulations guiding international marketing.
SUB TOPICS:
A. Guiding rules and regulations
LEARNING OBJECTIVES: At the end of the lesson, learners should be able to:
1 Explain rules and regulations guiding international marketing.
SUB TOPICS:
A. Application of Information and Communications Technologies (ICT) in international marketing
LEARNING OBJECTIVES: At the end of the lesson, learners should be able to:
1 Mention examples or services of ICT used in international marketing.
2 Identify the benefits of using ICT in international marketing.
3 List the disadvantages of using ICT in international marketing.
SUB TOPICS:
A. Definition and importance of electronic marketing
B. Types and examples of electronic marketing
LEARNING OBJECTIVES: At the end of the lesson, learners should be able to:
1 Define electronic marketing.
2 Explain the importance of electronic marketing.
3 State types of electronic marketing.
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