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SUB TOPICS:
A. Meaning, importance and reasons for international marketing
LEARNING OBJECTIVES: At the end of the lesson, learners should be able to:
1 Explain international marketing.
2 Identify reasons for international marketing.
3 Highlight the importance of international marketing.
SUB TOPICS:
A. International trade system
B. Marketing decision
C. Reasons for international trade and marketing decision
LEARNING OBJECTIVES: At the end of the lesson, learners should be able to:
1 Explain international trade system and marketing decisions.
2 List reasons for international marketing.
SUB TOPICS:
A. Features of international marketing
B. Strategies of entering international marketing
LEARNING OBJECTIVES: At the end of the lesson, learners should be able to:
1 Identify the features of international marketing.
2 Highlight strategies required for international marketing.
SUB TOPICS:
A. Approaches to entering international marketing
B. Adaptation of marketing plan for international marketing
LEARNING OBJECTIVES: At the end of the lesson, learners should be able to:
1 Describe the approaches to entering international marketing.
2 Give reasons for adapting marketing plans to international marketing.
SUB TOPICS:
A. Guiding rules and regulations
LEARNING OBJECTIVES: At the end of the lesson, learners should be able to:
1 Explain rules and regulations guiding international marketing.
SUB TOPICS:
A. Guiding rules and regulations
LEARNING OBJECTIVES: At the end of the lesson, learners should be able to:
1 Explain rules and regulations guiding international marketing.
SUB TOPICS:
A. Application of Information and Communications Technologies (ICT) in international marketing
LEARNING OBJECTIVES: At the end of the lesson, learners should be able to:
1 Mention examples or services of ICT used in international marketing.
2 Identify the benefits of using ICT in international marketing.
3 List the disadvantages of using ICT in international marketing.
SUB TOPICS:
A. Definition and importance of electronic marketing
B. Types and examples of electronic marketing
LEARNING OBJECTIVES: At the end of the lesson, learners should be able to:
1 Define electronic marketing.
2 Explain the importance of electronic marketing.
3 State types of electronic marketing.
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