SS3 Marketing 1st Term

SS3 MARKETING 1ST TERM

SS3 Marketing 1st Term Lesson Note and Scheme of Work by Week

Click on any Week below to jump to its Lesson Note

Attention: The internal data of table “42” is corrupted!
2023/2024 Academic Session Secondary School Resumption Dates: Mon 18-09-2023 for 1st Term Mon 08-01-2024 for 2nd Term Mon 29-04-2024 for 3rd Term

Announcement for Students in:
SS One, SS Two & SS Three, First Term

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Week 1: 18-09-2023

International Marketing

SUB TOPICS:
A. Meaning, importance and reasons for international marketing

LEARNING OBJECTIVES: At the end of the lesson, learners should be able to:
1 Explain international marketing.
2 Identify reasons for international marketing.
3 Highlight the importance of international marketing.

Week 2: 25-09-2023

International Marketing (CONT'D)

SUB TOPICS:
A. International trade system
B. Marketing decision
C. Reasons for international trade and marketing decision

LEARNING OBJECTIVES: At the end of the lesson, learners should be able to:
1 Explain international trade system and marketing decisions.
2 List reasons for international marketing.

Week 3: 02-10-2023

International Marketing (CONT'D)

SUB TOPICS:
A. Features of international marketing
B. Strategies of entering international marketing

LEARNING OBJECTIVES: At the end of the lesson, learners should be able to:
1 Identify the features of international marketing.
2 Highlight strategies required for international marketing.

Week 4: 09-10-2023

Organizing for International Marketing

SUB TOPICS:
A. Approaches to entering international marketing
B. Adaptation of marketing plan for international marketing

LEARNING OBJECTIVES: At the end of the lesson, learners should be able to:
1 Describe the approaches to entering international marketing.
2 Give reasons for adapting marketing plans to international marketing.

Week 5: 16-10-2023

Regulations Guiding International Market

SUB TOPICS:
A. Guiding rules and regulations

LEARNING OBJECTIVES: At the end of the lesson, learners should be able to:
1 Explain rules and regulations guiding international marketing.

Week 6: 23-10-2023

Regulations Guiding International Market (CONT'D)

SUB TOPICS:
A. Guiding rules and regulations

LEARNING OBJECTIVES: At the end of the lesson, learners should be able to:
1 Explain rules and regulations guiding international marketing.

Week 7: 30-10-2023

SS3 Marketing 1st Term Revision and Mid Term Test

Take a quiz on SS3 Marketing 1st Term

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1. The idea that consumers will prefer goods and services that are available and affordable is ___ WAEC 2021 QST 35

 
 
 
 

2. Which of the following sales promotional tool is used to encourage wholesalers and retailers? WAEC 2021 QST 10

 
 
 
 

3. An element of the external marketing environment is ___ WAEC 2021 QST 29

 
 
 
 

4. The part of an advertising leaflet that introduces the message of the advertisement is ___ WAEC 2021 QST 2

 
 
 
 

5. Individuals or firms that enhance business activities but do not participate directly in the business are ___ WAEC 2021 QST 19

 
 
 
 

6. Which of the following channels of distribution would a producer who wants to control its unit price use? WAEC 2021 QST 23

 
 
 
 

7. The process of collecting and analysing information about the external marketing environment is ___ WAEC 2021 QST 7

 
 
 
 

8. An element of the marketing mix is ___ WAEC 2021 QST 30

 
 
 
 

9. All individuals and units that buy goods for personal use constitute the — WAEC 2021 QST 25

 
 
 
 

10. Which of the following activities is NOT a function of a merchandiser? WAEC 2021 QST 26

 
 
 
 

Question 1 of 10

Week 8: 06-11-2023

Use of ICT in in International Marketing

SUB TOPICS:
A. Application of Information and Communications Technologies (ICT) in international marketing

LEARNING OBJECTIVES: At the end of the lesson, learners should be able to:
1 Mention examples or services of ICT used in international marketing.
2 Identify the benefits of using ICT in international marketing.
3 List the disadvantages of using ICT in international marketing.

Week 9: 13-11-2023

Electronic Marketing

SUB TOPICS:
A. Definition and importance of electronic marketing
B. Types and examples of electronic marketing

LEARNING OBJECTIVES: At the end of the lesson, learners should be able to:
1 Define electronic marketing.
2 Explain the importance of electronic marketing.
3 State types of electronic marketing.

Week 10: 20-11-2023

Work in Progress

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Reference Textbooks for Senior Secondary Schools
2023/2024 First Term SS3 Class & Study Group

Scheme of Work by Topic for:
SS3 Marketing 1st Term
(Ana Arm Technologies)
International Marketing
Organizing for International Marketing
Regulations Guiding International Marketing
Use of ICT in in International Marketing
Electronic Marketing
Online Quiz
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