SS3 Marketing 1st Term

SS3 MARKETING 1ST TERM

SS3 Marketing 1st Term Lesson Note and Scheme of Work by Week

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Week 1: 18-09-2023

International Marketing

SUB TOPICS:
A. Meaning, importance and reasons for international marketing

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LEARNING OBJECTIVES: At the end of the lesson, learners should be able to:
1 Explain international marketing.
2 Identify reasons for international marketing.
3 Highlight the importance of international marketing.

Week 2: 25-09-2023

International Marketing (CONT'D)

SUB TOPICS:
A. International trade system
B. Marketing decision
C. Reasons for international trade and marketing decision

LEARNING OBJECTIVES: At the end of the lesson, learners should be able to:
1 Explain international trade system and marketing decisions.
2 List reasons for international marketing.

Week 3: 02-10-2023

International Marketing (CONT'D)

SUB TOPICS:
A. Features of international marketing
B. Strategies of entering international marketing

LEARNING OBJECTIVES: At the end of the lesson, learners should be able to:
1 Identify the features of international marketing.
2 Highlight strategies required for international marketing.

Week 4: 09-10-2023

Organizing for International Marketing

SUB TOPICS:
A. Approaches to entering international marketing
B. Adaptation of marketing plan for international marketing

LEARNING OBJECTIVES: At the end of the lesson, learners should be able to:
1 Describe the approaches to entering international marketing.
2 Give reasons for adapting marketing plans to international marketing.

Week 5: 16-10-2023

Regulations Guiding International Market

SUB TOPICS:
A. Guiding rules and regulations

LEARNING OBJECTIVES: At the end of the lesson, learners should be able to:
1 Explain rules and regulations guiding international marketing.

Week 6: 23-10-2023

Regulations Guiding International Market (CONT'D)

SUB TOPICS:
A. Guiding rules and regulations

LEARNING OBJECTIVES: At the end of the lesson, learners should be able to:
1 Explain rules and regulations guiding international marketing.

Week 7: 30-10-2023

SS3 Marketing 1st Term Revision and Mid Term Test

Take a quiz on SS3 Marketing 1st Term

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1. The process of collecting and analysing information about the external marketing environment is ___ WAEC 2021 QST 7

 
 
 
 

2. Which of the following alternatives is a purpose of marketing concept? WAEC 2021 QST 36

 
 
 
 

3. Individuals or firms that enhance business activities but do not participate directly in the business are ___ WAEC 2021 QST 19

 
 
 
 

4. A reduction in general personal income which leads to a change in a company’s pricing strategy is an element of the ___ WAEC 2021 QST 17

 
 
 
 

5. An element of the external marketing environment is ___ WAEC 2021 QST 29

 
 
 
 

6. The middleman that buys in bulk and sells in bit is ___ WAEC 2021 QST 22

 
 
 
 

7. An internal source of fund for an entrepreneur is ___ WAEC 2021 QST 33

 
 
 
 

8. An example of transportation document that is used for local trade is ___ WAEC 2021 QST 24

 
 
 
 

9. A function of market union in a local market is to ___ WAEC 2021 QST 40

 
 
 
 

10. Which of the following sales promotional tool is used to encourage wholesalers and retailers? WAEC 2021 QST 10

 
 
 
 

Question 1 of 10

Week 8: 06-11-2023

Use of ICT in in International Marketing

SUB TOPICS:
A. Application of Information and Communications Technologies (ICT) in international marketing

LEARNING OBJECTIVES: At the end of the lesson, learners should be able to:
1 Mention examples or services of ICT used in international marketing.
2 Identify the benefits of using ICT in international marketing.
3 List the disadvantages of using ICT in international marketing.

Week 9: 13-11-2023

Electronic Marketing

SUB TOPICS:
A. Definition and importance of electronic marketing
B. Types and examples of electronic marketing

LEARNING OBJECTIVES: At the end of the lesson, learners should be able to:
1 Define electronic marketing.
2 Explain the importance of electronic marketing.
3 State types of electronic marketing.

Week 10: 20-11-2023

Work in Progress

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Scheme of Work by Topic for:
SS3 Marketing 1st Term
(Ana Arm Technologies)
International Marketing
Organizing for International Marketing
Regulations Guiding International Marketing
Use of ICT in in International Marketing
Electronic Marketing
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