SS1 Marketing 1st Term

SS1 MARKETING 1ST TERM

SS1 Marketing 1st Term Lesson Note and Scheme of Work by Week

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Week 1: 18-09-2023

Introduction to Marketing

SUB TOPICS:
A. Meaning, function, history, and ethic of Marketing
B. Qualities of a good marketer

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LEARNING OBJECTIVES: At the end of the lesson, learners should be able to:
1 State the meaning of marketing.
2 Dewxeibe the goals of a marketing system.
3 Explain the following marketing terms e.g needs, wants, products, etc.
4 Discuss the functions of marketing.
5 ETC

Week 2: 25-09-2023

Marketing Concepts

SUB TOPICS:
A. Meaning of marketing education
B. Types of marketing activities

LEARNING OBJECTIVES: At the end of the lesson, learners should be able to:
1 Discuss the various marketing concepts.
2 Distinguish between production and marketing.

Week 3: 02-10-2023

Products

SUB TOPICS:
A. Classification of products
B. Meaning and characteristics of products

LEARNING OBJECTIVES: At the end of the lesson, learners should be able to:
1 Distinguish between products, goods and services.
2 State the differences between industrial goods and consumer goods.
3 Classify products into industrial and consumer goods.

Week 4: 09-10-2023

Goods and Services

SUB TOPICS:
A. Meaning of goods and services
B. Comparison between goods and services

LEARNING OBJECTIVES: At the end of the lesson, learners should be able to:
1 Explain goods and services.
2 Give examples of goods and services.
3 Distinguish between goods and services.

Week 5: 16-10-2023

Marketing Mix

SUB TOPICS:
A. Meaning and importance of marketing mix
B. Types of marketing mix: place, promotion, price and product

LEARNING OBJECTIVES: At the end of the lesson, learners should be able to:
1 State the meaning of marketing mix.
2 Explain the Four P’s of marketing.
3 Describe how a market looks like.

Week 6: 23-10-2023

Marketing Mix (CONT'D)

SUB TOPICS:
A. Pricing strategies
B. Price determinants
C. Forms of promotion strategies
D. Functions of promotion

LEARNING OBJECTIVES: At the end of the lesson, learners should be able to:
1 Explain pricing strategies and price determinants.
2 Differentiate between pricing strategies and price determinants.
3 State the different types of pricing strategies and price determinants.
4 Explain the forms and functions of promotion.

Week 7: 30-10-2023

SS1 Marketing 1st Term Revision and Mid Term Test

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1. Which of the following is not an example of institutional consumers? WAEC 2021 QST 9

 
 
 
 

2. Which of the following channels of distribution would a producer who wants to control its unit price use? WAEC 2021 QST 23

 
 
 
 

3. Marketing activities carried out in more than one country is ___ WAEC 2021 QST 18

 
 
 
 

4. Which of the following alternatives is a purpose of marketing concept? WAEC 2021 QST 36

 
 
 
 

5. An element of the marketing mix is ___ WAEC 2021 QST 30

 
 
 
 

6. An example of long-term source of fund for an entrepreneur is ___ WAEC 2021 QST 34

 
 
 
 

7. Which of the following options is NOT a function of a warehouse? WAEC 2021 QST 31

 
 
 
 

8. A short-term tool used in boosting turnover is ___ WAEC 2021 QST 1

 
 
 
 

9. The elements that make up marketing planning are ___ I. situation analysis II. market share III. marketing objective IV. marketing strategy V. action programme WAEC 2021 QST 6

 
 
 
 

10. If the unit cost of a product is N90 and sold at a profit margin of 50%, what is the selling price? WAEC 2021 QST 38

 
 
 
 

Question 1 of 10

Week 8: 06-11-2023

Marketing Environment

SUB TOPICS:
A. Meaning of marketing environment
B. Factors affecting marketing environment

LEARNING OBJECTIVES: At the end of the lesson, learners should be able to:
1 Define marketing environment and give examples.
2 List and explain factors affecting market environment: politics, culture, religion, etc.

Week 9: 13-11-2023

Marketing Environment (CONT'D)

SUB TOPICS:
A. Classification of marketing environment

LEARNING OBJECTIVES: At the end of the lesson, learners should be able to:
1 Classify market environments into groups.
2 Explain classes of marketing environment.
3 Explain macro and micro environments.

Week 10: 20-11-2023

Work in Progress

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Scheme of Work by Topic for:
SS1 Marketing 1st Term
(Ana Arm Technologies)
Introduction to Marketing
Marketing Concepts
Products
Goods and Services
Marketing Mix
Marketing Environment
Online Quiz
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