SS1 Marketing 1st Term
SS1 Marketing 1st Term Lesson Note and Scheme of Work by Week
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Introduction to Marketing
SUB TOPICS:
A. Meaning, function, history, and ethic of Marketing
B. Qualities of a good marketer
SS2 Biology 2nd Term to get started.
LEARNING OBJECTIVES: At the end of the lesson, learners should be able to:
1 State the meaning of marketing.
2 Dewxeibe the goals of a marketing system.
3 Explain the following marketing terms e.g needs, wants, products, etc.
4 Discuss the functions of marketing.
5 ETC
Marketing Concepts
SUB TOPICS:
A. Meaning of marketing education
B. Types of marketing activities
LEARNING OBJECTIVES: At the end of the lesson, learners should be able to:
1 Discuss the various marketing concepts.
2 Distinguish between production and marketing.
Products
SUB TOPICS:
A. Classification of products
B. Meaning and characteristics of products
LEARNING OBJECTIVES: At the end of the lesson, learners should be able to:
1 Distinguish between products, goods and services.
2 State the differences between industrial goods and consumer goods.
3 Classify products into industrial and consumer goods.
Goods and Services
SUB TOPICS:
A. Meaning of goods and services
B. Comparison between goods and services
LEARNING OBJECTIVES: At the end of the lesson, learners should be able to:
1 Explain goods and services.
2 Give examples of goods and services.
3 Distinguish between goods and services.
Marketing Mix
SUB TOPICS:
A. Meaning and importance of marketing mix
B. Types of marketing mix: place, promotion, price and product
LEARNING OBJECTIVES: At the end of the lesson, learners should be able to:
1 State the meaning of marketing mix.
2 Explain the Four P’s of marketing.
3 Describe how a market looks like.
Marketing Mix (CONT'D)
SUB TOPICS:
A. Pricing strategies
B. Price determinants
C. Forms of promotion strategies
D. Functions of promotion
LEARNING OBJECTIVES: At the end of the lesson, learners should be able to:
1 Explain pricing strategies and price determinants.
2 Differentiate between pricing strategies and price determinants.
3 State the different types of pricing strategies and price determinants.
4 Explain the forms and functions of promotion.
SS1 Marketing 1st Term Revision and Mid Term Test
Take a quiz on SS1 Marketing 1st Term
Marketing Environment
SUB TOPICS:
A. Meaning of marketing environment
B. Factors affecting marketing environment
LEARNING OBJECTIVES: At the end of the lesson, learners should be able to:
1 Define marketing environment and give examples.
2 List and explain factors affecting market environment: politics, culture, religion, etc.
Marketing Environment (CONT'D)
SUB TOPICS:
A. Classification of marketing environment
LEARNING OBJECTIVES: At the end of the lesson, learners should be able to:
1 Classify market environments into groups.
2 Explain classes of marketing environment.
3 Explain macro and micro environments.
Work in Progress
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(Ana Arm Technologies)
Introduction to Marketing
Marketing Concepts
Products
Goods and Services
Marketing Mix
Marketing Environment
Online Quiz
Reference Textbooks
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SS 1 Subjects 1st Term
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