SS1 Marketing 1st Term

SS1 MARKETING 1ST TERM

SS1 Marketing 1st Term Lesson Note and Scheme of Work by Week

Click on any Week below to jump to its Lesson Note

Attention: The internal data of table “42” is corrupted!
2023/2024 Session Secondary School Resumption Dates:
Mon 18-09-2023 for 1st Term Mon 08-01-2024 for 2nd Term Mon 29-04-2024 for 3rd Term

Announcement for Students in:
SS One, SS Two & SS Three, First Term

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Week 1: 18-09-2023

Introduction to Marketing

SUB TOPICS:
A. Meaning, function, history, and ethic of Marketing
B. Qualities of a good marketer

LEARNING OBJECTIVES: At the end of the lesson, learners should be able to:
1 State the meaning of marketing.
2 Dewxeibe the goals of a marketing system.
3 Explain the following marketing terms e.g needs, wants, products, etc.
4 Discuss the functions of marketing.
5 ETC

Week 2: 25-09-2023

Marketing Concepts

SUB TOPICS:
A. Meaning of marketing education
B. Types of marketing activities

LEARNING OBJECTIVES: At the end of the lesson, learners should be able to:
1 Discuss the various marketing concepts.
2 Distinguish between production and marketing.

Week 3: 02-10-2023

Products

SUB TOPICS:
A. Classification of products
B. Meaning and characteristics of products

LEARNING OBJECTIVES: At the end of the lesson, learners should be able to:
1 Distinguish between products, goods and services.
2 State the differences between industrial goods and consumer goods.
3 Classify products into industrial and consumer goods.

Week 4: 09-10-2023

Goods and Services

SUB TOPICS:
A. Meaning of goods and services
B. Comparison between goods and services

LEARNING OBJECTIVES: At the end of the lesson, learners should be able to:
1 Explain goods and services.
2 Give examples of goods and services.
3 Distinguish between goods and services.

Week 5: 16-10-2023

Marketing Mix

SUB TOPICS:
A. Meaning and importance of marketing mix
B. Types of marketing mix: place, promotion, price and product

LEARNING OBJECTIVES: At the end of the lesson, learners should be able to:
1 State the meaning of marketing mix.
2 Explain the Four Pā€™s of marketing.
3 Describe how a market looks like.

Week 6: 23-10-2023

Marketing Mix (CONT'D)

SUB TOPICS:
A. Pricing strategies
B. Price determinants
C. Forms of promotion strategies
D. Functions of promotion

LEARNING OBJECTIVES: At the end of the lesson, learners should be able to:
1 Explain pricing strategies and price determinants.
2 Differentiate between pricing strategies and price determinants.
3 State the different types of pricing strategies and price determinants.
4 Explain the forms and functions of promotion.

Week 7: 30-10-2023

SS1 Marketing 1st Term Revision and Mid Term Test

Take a quiz on SS1 Marketing 1st Term

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1. Marketers are involved in production process because ___ WAEC 2021 QST 37

 
 
 
 

2. An advertising media with the highest coverage area is ___ WAEC 2021 QST 4

 
 
 
 

3. An element of the external marketing environment is ___ WAEC 2021 QST 29

 
 
 
 

4. The differentiation of a firm’s product from other competing goods is ___ WAEC 2021 QST 27

 
 
 
 

5. The part of an advertising leaflet that introduces the message of the advertisement is ___ WAEC 2021 QST 2

 
 
 
 

6. Which of the following is not an example of institutional consumers? WAEC 2021 QST 9

 
 
 
 

7. If the unit cost of a product is N90 and sold at a profit margin of 50%, what is the selling price? WAEC 2021 QST 38

 
 
 
 

8. Marketing activities carried out in more than one country is ___ WAEC 2021 QST 18

 
 
 
 

9. Which of the following items is a PRIMARY product? WAEC 2021 QST 15

 
 
 
 

10. Which of the following activities is NOT a function of a merchandiser? WAEC 2021 QST 26

 
 
 
 

Question 1 of 10

Week 8: 06-11-2023

Marketing Environment

SUB TOPICS:
A. Meaning of marketing environment
B. Factors affecting marketing environment

LEARNING OBJECTIVES: At the end of the lesson, learners should be able to:
1 Define marketing environment and give examples.
2 List and explain factors affecting market environment: politics, culture, religion, etc.

Week 9: 13-11-2023

Marketing Environment (CONT'D)

SUB TOPICS:
A. Classification of marketing environment

LEARNING OBJECTIVES: At the end of the lesson, learners should be able to:
1 Classify market environments into groups.
2 Explain classes of marketing environment.
3 Explain macro and micro environments.

Week 10: 20-11-2023

Work in Progress

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Reference Textbooks for Senior Secondary Schools
2023/2024 First Term SS1 Class & Study Group

Scheme of Work by Topic for:
SS1 Marketing 1st Term
(Ana Arm Technologies)
Introduction to Marketing
Marketing Concepts
Products
Goods and Services
Marketing Mix
Marketing Environment
Online Quiz
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