SS1 Marketing 1st Term
SS1 Marketing 1st Term Lesson Note and Scheme of Work by Week
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SS One, SS Two & SS Three, First Term
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Introduction to Marketing
SUB TOPICS:
A. Meaning, function, history, and ethic of Marketing
B. Qualities of a good marketer
First Semester to get started.
LEARNING OBJECTIVES: At the end of the lesson, learners should be able to:
1 State the meaning of marketing.
2 Dewxeibe the goals of a marketing system.
3 Explain the following marketing terms e.g needs, wants, products, etc.
4 Discuss the functions of marketing.
5 ETC
Marketing Concepts
SUB TOPICS:
A. Meaning of marketing education
B. Types of marketing activities
LEARNING OBJECTIVES: At the end of the lesson, learners should be able to:
1 Discuss the various marketing concepts.
2 Distinguish between production and marketing.
Products
SUB TOPICS:
A. Classification of products
B. Meaning and characteristics of products
LEARNING OBJECTIVES: At the end of the lesson, learners should be able to:
1 Distinguish between products, goods and services.
2 State the differences between industrial goods and consumer goods.
3 Classify products into industrial and consumer goods.
Goods and Services
SUB TOPICS:
A. Meaning of goods and services
B. Comparison between goods and services
LEARNING OBJECTIVES: At the end of the lesson, learners should be able to:
1 Explain goods and services.
2 Give examples of goods and services.
3 Distinguish between goods and services.
Marketing Mix
SUB TOPICS:
A. Meaning and importance of marketing mix
B. Types of marketing mix: place, promotion, price and product
LEARNING OBJECTIVES: At the end of the lesson, learners should be able to:
1 State the meaning of marketing mix.
2 Explain the Four P’s of marketing.
3 Describe how a market looks like.
Marketing Mix (CONT'D)
SUB TOPICS:
A. Pricing strategies
B. Price determinants
C. Forms of promotion strategies
D. Functions of promotion
LEARNING OBJECTIVES: At the end of the lesson, learners should be able to:
1 Explain pricing strategies and price determinants.
2 Differentiate between pricing strategies and price determinants.
3 State the different types of pricing strategies and price determinants.
4 Explain the forms and functions of promotion.
SS1 Marketing 1st Term Revision and Mid Term Test
Take a quiz on SS1 Marketing 1st Term
Marketing Environment
SUB TOPICS:
A. Meaning of marketing environment
B. Factors affecting marketing environment
LEARNING OBJECTIVES: At the end of the lesson, learners should be able to:
1 Define marketing environment and give examples.
2 List and explain factors affecting market environment: politics, culture, religion, etc.
Marketing Environment (CONT'D)
SUB TOPICS:
A. Classification of marketing environment
LEARNING OBJECTIVES: At the end of the lesson, learners should be able to:
1 Classify market environments into groups.
2 Explain classes of marketing environment.
3 Explain macro and micro environments.
Work in Progress
Please Check Back Again
(Ana Arm Technologies)
Introduction to Marketing
Marketing Concepts
Products
Goods and Services
Marketing Mix
Marketing Environment
Online Quiz
Reference Textbooks
Quick Links to
SS 1 Subjects 1st Term
SS 1 Accounting 1st Term SS 1 Agric Science 1st Term
SS 1 Animal Husbandry 1st Term
SS 1 Biology 1st Term
SS 1 Chemistry 1st Term
SS 1 Civic Education 1st Term
SS 1 Commerce 1st Term
SS 1 Computer Science 1st Term
SS 1 Computer Studies 1st Term
SS 1 Data Processing 1st Term
SS 1 Economics 1st Term
SS 1 English Language 1st Term
SS 1 Government 1st Term
SS 1 Marketing 1st Term
SS 1 Mathematics 1st Term
SS 1 Physics 1st Term
SS 1 Technical Drawing 1st Term
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