SS1 Marketing 1st Term

SS1 MARKETING 1ST TERM

SS1 Marketing 1st Term Lesson Note and Scheme of Work by Week

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Week 1: 09-09-2024

Introduction to Marketing

SUB TOPICS:
A. Meaning, function, history, and ethic of Marketing
B. Qualities of a good marketer

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LEARNING OBJECTIVES: At the end of the lesson, learners should be able to:
1 State the meaning of marketing.
2 Dewxeibe the goals of a marketing system.
3 Explain the following marketing terms e.g needs, wants, products, etc.
4 Discuss the functions of marketing.
5 ETC

Week 2: 16-09-2024

Marketing Concepts

SUB TOPICS:
A. Meaning of marketing education
B. Types of marketing activities

LEARNING OBJECTIVES: At the end of the lesson, learners should be able to:
1 Discuss the various marketing concepts.
2 Distinguish between production and marketing.

Week 3: 23-09-2024

Products

SUB TOPICS:
A. Classification of products
B. Meaning and characteristics of products

LEARNING OBJECTIVES: At the end of the lesson, learners should be able to:
1 Distinguish between products, goods and services.
2 State the differences between industrial goods and consumer goods.
3 Classify products into industrial and consumer goods.

Week 4: 30-09-2024

Goods and Services

SUB TOPICS:
A. Meaning of goods and services
B. Comparison between goods and services

LEARNING OBJECTIVES: At the end of the lesson, learners should be able to:
1 Explain goods and services.
2 Give examples of goods and services.
3 Distinguish between goods and services.

Week 5: 07-10-2024

Marketing Mix

SUB TOPICS:
A. Meaning and importance of marketing mix
B. Types of marketing mix: place, promotion, price and product

LEARNING OBJECTIVES: At the end of the lesson, learners should be able to:
1 State the meaning of marketing mix.
2 Explain the Four P’s of marketing.
3 Describe how a market looks like.

Week 6: 14-10-2024

Marketing Mix (CONT'D)

SUB TOPICS:
A. Pricing strategies
B. Price determinants
C. Forms of promotion strategies
D. Functions of promotion

LEARNING OBJECTIVES: At the end of the lesson, learners should be able to:
1 Explain pricing strategies and price determinants.
2 Differentiate between pricing strategies and price determinants.
3 State the different types of pricing strategies and price determinants.
4 Explain the forms and functions of promotion.

Week 7: 21-10-2024

SS1 Marketing 1st Term Revision and Mid Term Test

Take a quiz on SS1 Marketing 1st Term

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1. An advertising media with the highest coverage area is ___ WAEC 2021 QST 4

 
 
 
 

2. The differentiation of a firm’s product from other competing goods is ___ WAEC 2021 QST 27

 
 
 
 

3. An internal source of fund for an entrepreneur is ___ WAEC 2021 QST 33

 
 
 
 

4. The formation of a strategy to attain established marketing objectives is ___ WAEC 2021 QST 16

 
 
 
 

5. Which of the following behaviours would a satisfied customer exhibit? WAEC 2021 QST 8

 
 
 
 

6. The middleman that buys in bulk and sells in bit is ___ WAEC 2021 QST 22

 
 
 
 

7. Which of the following channels of distribution would a producer who wants to control its unit price use? WAEC 2021 QST 23

 
 
 
 

8. A company that sells its goods directly in foreign countries is engaging in ___ WAEC 2021 QST 39

 
 
 
 

9. Which of the following items is a PRIMARY product? WAEC 2021 QST 15

 
 
 
 

10. A short-term tool used in boosting turnover is ___ WAEC 2021 QST 1

 
 
 
 

Question 1 of 10

Week 8: 28-10-2024

Marketing Environment

SUB TOPICS:
A. Meaning of marketing environment
B. Factors affecting marketing environment

LEARNING OBJECTIVES: At the end of the lesson, learners should be able to:
1 Define marketing environment and give examples.
2 List and explain factors affecting market environment: politics, culture, religion, etc.

Week 9: 04-11-2024

Marketing Environment (CONT'D)

SUB TOPICS:
A. Classification of marketing environment

LEARNING OBJECTIVES: At the end of the lesson, learners should be able to:
1 Classify market environments into groups.
2 Explain classes of marketing environment.
3 Explain macro and micro environments.

Week 10: 11-11-2024

Work in Progress

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Scheme of Work by Topic for:
SS1 Marketing 1st Term
(Ana Arm Technologies)
Introduction to Marketing
Marketing Concepts
Products
Goods and Services
Marketing Mix
Marketing Environment
Online Quiz
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