Sub topics: MEANING OF MARKETING, MARKET AND ITS TYPES IMPORTANCE AND FUNCTIONS OF MARKETING 1. MARKET SEGMENTATION 2. MARKET RESEARCH 3. MARKETING CONCEPTS 1. TYPES OF UTILITY 2. MARKETING MIX AND ITS ELEMENTS By the end of the lesson, learners should be able to: 1. Distinguise between marketing and market. 2. Mention types of market. 3. State the importance and functions of marketing. 4. Define the marketing terms. 5. Define marketing mix.
Sub topics: Marketing mix: product MARKETING MIX: PRICE MARKETING MIX: PROMOTION MARKETING MIX: PLACE By the end of the lesson, learners should be able to: 1. Mention the elements of marketing mix. 2. Explain briefly the elements of marketing mix.
Sub topics: 1. Meaning 2. Types: trade journal and letter of enquiry Catalogue, quotation, order, invoice Delivery note, credit and debit note, advice note, proforma invoice CONSIGNMENT NOTE, RECEIPT, STATEMENT OF ACCOUNT By the end of the lesson, learners should be able to: 1. Define business documents. 2. Mention and explain some of the documents used in buying and selling in home trade.
Sub topics: Discunt and types of discount Reasons for grantig discount Terms of sale By the end of the lesson, learners should be able to: 1. Define discount and mention its types. 2. State reasons for granting discount. 3. Discuss terms of sale.
Sub topics: 1. Meaning of consumer protection 2. consumerism 3. rights of a consumer Reasons for consumer protection Means by which consumers can be protected
Sub topics: Legislations in sopport of consummer protection Legislations in sopport of consummer protection Agencies responsible for consumer protection Agencies responsible for consumer protection