SS2 Commerce 3rd Term
SS Two Commerce Third Term
Introduction to Marketing I
Sub topics:
MEANING OF MARKETING, MARKET AND ITS TYPES
IMPORTANCE AND FUNCTIONS OF MARKETING
1. MARKET SEGMENTATION 2. MARKET RESEARCH 3. MARKETING CONCEPTS
1. TYPES OF UTILITY 2. MARKETING MIX AND ITS ELEMENTS
By the end of the lesson, learners should be able to:
1. Distinguise between marketing and market.
2. Mention types of market.
3. State the importance and functions of marketing.
4. Define the marketing terms.
5. Define marketing mix.
Introduction to Marketing II
Sub topics:
Marketing mix: product
MARKETING MIX: PRICE
MARKETING MIX: PROMOTION
MARKETING MIX: PLACE
By the end of the lesson, learners should be able to:
1. Mention the elements of marketing mix.
2. Explain briefly the elements of marketing mix.
Business Documents
Sub topics:
1. Meaning 2. Types: trade journal and letter of enquiry
Catalogue, quotation, order, invoice
Delivery note, credit and debit note, advice note, proforma invoice
CONSIGNMENT NOTE, RECEIPT, STATEMENT OF ACCOUNT
By the end of the lesson, learners should be able to:
1. Define business documents.
2. Mention and explain some of the documents used in buying and selling in home trade.
Trade Terms and Abbreviations
Sub topics:
Discunt and types of discount
Reasons for grantig discount
Terms of sale
By the end of the lesson, learners should be able to:
1. Define discount and mention its types.
2. State reasons for granting discount.
3. Discuss terms of sale.
Consumer Protection I
Sub topics:
1. Meaning of consumer protection 2. consumerism 3. rights of a consumer
Reasons for consumer protection
Means by which consumers can be protected
Consumer Protection II
Sub topics:
Legislations in sopport of consummer protection
Legislations in sopport of consummer protection
Agencies responsible for consumer protection
Agencies responsible for consumer protection
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