Topic: Marketing
Instructional Objectives – At the end of the lesson, the students should be able to:
1 Describe marketing. (SSCE 2010 Q8a)
2 Explain five importance of marketing in an economy. (SSCE 2010 Q8b)
3 Briefly state and explain the various ways in which marketing is important to a business. (SSCE 2018 Q5a)
4 List and explain some promotional tools a company could use in marketing. (SSCE 2018 Q5b)
Learn so well from SS2 Commerce 2nd Term Online Classes.
5 Explain market segmentation. (SSCE 2016 Q15a)
6 Explain six functions of marketing. (SSCE 2016 Q15b)
7 List and explain the different factors to be considered in segmenting a market. (SSCE 2013 Q8b)
for Commerce
| SS 1 | SS 2 | SS 3 |
| 1st 2nd 3rd | 1st 2nd 3rd | 1st 2nd 3rd |