Topic: Advertising
Learning Objectives – At the end of the lesson, the students should be able to:
1 Define advertising. (SSCE 2017 Q6a)
2 Explain four demerits of advertising. (SSCE 2017 Q6b)Â
3 Explain five different ways producers can create awareness for their goods and services. (SSCE 2017 Q6c)
4 State four reasons why people still engage in hawking. (SSCE 2016 Q9a)
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5 Explain five different reasons for which manufacturers advertise their products. (SSCE 2015 Q5a)
6 State five reasons for the continued criticism of advertising. (SSCE 2015 Q5b)
7 Outline six functions of advertising. (SSCE 2011 Q7a)
8 Explain seven factors to be considered in choosing an advertising medium. (SSCE 2011 Q7b)
9 List and explain six media available to an advertiser of goods and services. (SSCE 2009 Q3b)
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